Successful marketing and sales is critical to success in today's changing retail travel environment. Many agencies know this, but struggle when it comes to actually creating and implementing a marketing plan and helping agents to sell more from the leads your marketing generates. Come join Sharon Meyer, ClientBase Product Manager, for a special one day class we’ve created to help you improve your marketing and sales efforts through the use of the tools ClientBase offers. Come learn how to mine your database using the ClientBase queries and reports as well as turn the sales process into a systematic approach for your front line agents through the use of Res Card. In this class we will address the following:

• An Introduction to Agency Marketing
• Developing a Vendor-Driven Marketing Strategy
• Developing a Client-Driven Marketing Strategy
• Developing a Agency-Driven Marketing Strategy
• Creative Sources for Marketing Content
• An Introduction to Agent Sales
• Adding Structure to Your Agents’ Pre-Sale Activity
• Managing Your Trip Inquiries
• Creating a Sales Formula
• Tracking Close Ratios

Recommended for agency Marketing and Sales Managers
Handouts provided
This class is not hands-on

ENROLL NOW by emailing training@trams.com to receive your confirmation!

Staying overnight? Click here and refer to our TRAMS Corp ID #0904492.