POLAR Online Becomes First Major Cruise Booking Engine to Link with TRAMS
ClientBase
Princess and Cunard Bookings Now Seamlessly Interface with Agent's Back Office
Systems to Save Time and Increase Productivity
SANTA CLARITA, Calif. (April 18, 2006) - The thousands of travel agencies that
use TRAMS' ClientBase software to manage their business will soon find it easier
than ever to manage their Princess and Cunard bookings. The lines' acclaimed POLAR
Online reservation system will become the first major in-house cruise booking
system to link directly with ClientBase - the industry's leading customer relationship
management program.
Beginning at the end of April, agents will be able to transfer information about
their Princess and Cunard bookings - customer data, booking numbers, itineraries
and more - automatically from POLAR Online into ClientBase. This seamless information
transfer enables agencies to conveniently monitor bookings in their own back office
systems, including immediately seeing the financial impact of these reservations.
"We're always looking for ways to make booking with Princess and Cunard as agent-friendly
as possible, so partnering with TRAMS' systems was a great fit," said Jan Swartz,
Princess' senior vice president of customer service and sales. "Our POLAR Online
has gotten raves from agents, but so many of our sales partners also want to increase
their efficiency by keeping and processing these bookings in their ClientBase
system. We're now the only major cruise line to make it possible for all of the
information in our booking system to easily transfer through ClientBase."
The interface, available through ClientBase's "Live Connect" feature, debuts today
in the "Get Connected" Pavilion at TRAMS Technology & Marketing University
in Las Vegas at the MGM Grand.
"We know increasing productivity and knowledge are a top priorities for agents
and this is an exciting way we can help them do just that," noted Swartz.
Used by more agents to book Princess and Cunard cruises than any other system,
the state-of-the-art POLAR Online booking engine has brought cruise line internet
reservations to a new level by providing travel agents direct access to the Princess
reservations system, widely acknowledged as the gold standard in the business.
The user-friendly "portal" to both Princess and Cunard reservation systems, provides
agents with an easy-to-navigate program, rich with information and options. The
POLAR Online tool can create a new booking in seven steps in as little as two
minutes, and features more than 40 unique functions, including a number of resources
and tools that cannot be found on any other online system. Among the system's
capabilities are the ability to search sailings by price; up-sell categories;
develop group reports; provide detailed commission reports and extend options.
ClientBase is a fully integrated CRM tool used by over 40,000 agents and recommended
by leading consortia and global distribution systems.
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About Princess Cruises:
One of the best -known names in cruising, Princess Cruises is a global cruise
and tour company operating a fleet of 14 modern ships renowned for their innovative
design and wide array of choices in dining, entertainment and amenities, all provided
in an environment of exceptional customer service. A recognized leader in worldwide
cruising, Princess offers its passengers the opportunity to escape to the top
destinations around the globe, with sailings to all seven continents, ranging
in length from seven to 30 days. The company is part of Carnival Corporation &
plc (NYSE/LSE:CCL; NYSE:CUK).
Princess Cruises is a proud member of World's Leading Cruise
Lines. Our exclusive alliance also includes Carnival Cruise Lines, Holland America,
Cunard Line, Costa Cruises, Windstar Cruises and The Yachts of Seabourn. Sharing
a passion to please each guest, and a commitment to quality and value, our member
lines appeal to a wide range of lifestyles and budgets. Together we offer exciting
and enriching cruise vacations to the world's most desirable destinations.
About Trams, Inc.:
Founded in 1986, TRAMS, Inc. develops and supports software for retail travel
agencies in the United States and worldwide. TRAMS software helps travel agency
owners and employees become more efficient and productive. TRAMS, Inc. is the
leader in providing such technologies with over 11,000 travel agency locations
currently using our products. TRAMS, Inc. products include TRAMS Back Office Marketing,
Management and Accounting System; ClientBase Plus Marketing Data and Agency Information
Manager; and TRAMS Marketing Advantage. For information go to http://www.trams.com
For further information contact:
Julie Benson, jbenson@princesscruises.com,
661-753-1530
Karen Tetherow, ktetherow@princesscruises.com,
661-753-1540
Diane Petras, diane@trams.com, 310-641-8726
News, background information and photography are available 24/7 at http://www.princess.com/news
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