TMA NEWS

TMA Introduces myCalendar

Lindsay Chomyn, Director of TMA Operations

Note: TMA is now called ClientBase Marketing Services

It’s here! The ultimate tool to allow you to view, select and connect promotions offered by Primary Suppliers to your targeted clients. The marketing calendar is now available on the TMA website. TMA Marketing is based on your synchronized data and therefore is only available to agencies syncing their ClientBase data with TMA. Visit the TMA web site to have the ability to view monthly promotional options on your personal calendar.

The promotional options are based upon the Primary Suppliers that you have chosen with your Marketing Manager, or on your own, when visiting this site. Primary Suppliers are those that have committed marketing funds to assist you in growing your business through special offers, email and direct mail communications to your clients, on your behalf. The promotions on the calendar are automatically sent to your targeted clients unless you opt out. Check your calendar often for new promotions and opportunities. You have two choices for the targeted list selected for each promotion:

TMA selects - TMA will use the supplier suggested query for the promotions on your calendar. Check frequently to ensure the timing is aligned with your current marketing plan. No further action is needed for this option.

Affiliate selects - You will be given a specific Marketing Code with a Marketing Partner ID and we ask that you mark the client profiles you want to receive the promotion. If no code is in your database, we will use the default supplier query. To get started and to optimize your Marketing Calendar please contact your Marketing Manager. For a listing of Marketing Managers by state, please visit http://www.trams.com/tma.

Certainly, the key to achieving your data’s full marketing potential is having a clean list to work from. Databases that do not have clean data will not have the capability to produce rewarding results. The reason is very simple.  In order to reach your clients, TMA must have the following information: Client Name, Address, City, State, Zip, and Email address.  It is recommend that you “clean” your database often by looking for errors, typos, misspelled words and emails, etc.  Here are some queries level 3 queries to quickly view profiles with incorrect data:

Missing email addresses:
***  Profile Level 3 Filter Number 1 _____________________
(Profile Type [Leisure,Corporate])
AND (Profile Status Is Equal to Active)
AND (Communication Filter Type: Does Have Communication Records with the following criteria)
(Communication Type Is Equal to E-mail)
AND (Communication Entry Is BLANK)

Email addresses that have no associated State:
***  Profile Level 3 Filter Number 1 _____________________
(Profile Type [Leisure,Corporate])
AND (State Is BLANK)
AND (Profile Status Is Equal to Active)
AND (Communication Filter Type: Does Have Communication Records with the following criteria)
(Communication Type Is Equal to E-mail)
AND (Communication Primary)
AND (Communication Entry Contains "@")
AND (Marketing Permission Is Equal to Y)

Missing Address Fields:
***  Profile Level 3 Filter Number 1 _____________________
(Profile Type [Leisure,Corporate])
AND (Address Line 1 Is BLANK)
AND (Profile Status Is Equal to Active)

***  Profile Level 3 Filter Number 2 _____________________
(Profile Type [Leisure,Corporate])
AND (Zip Code Is BLANK)
AND (Profile Status Is Equal to Active)

***  Profile Level 3 Filter Number 3 _____________________
(Profile Type [Leisure,Corporate])
AND (City Is BLANK)
AND (Profile Status Is Equal to Active)

***  Profile Level 3 Filter Number 4 _____________________
(Profile Type [Leisure,Corporate])
AND (State Is BLANK)
AND (Profile Status Is Equal to Active)

Save the queries and use them each time to clean your data.

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