TMA Welcomes Pleasant
Holidays
Lindsay Chromyn, Director TMA Operations
TRAMS Marketing Advantage (TMA) welcomes Pleasant Holidays as our newest
marketing Partner, providing 3-4 promotions per month for TMA subscribers
to send to their clients. This April, attendees of TRAMS Marketing and
Technology University (TMU) enjoyed presentations from Carnival, Pleasant
Holidays, Trafalgar Tours, and Insight Vacations about building closer
relationships with your clients and taking advantage of marketing opportunities
like TMA.
Congratulations to the many agencies that are already signed up and using
TRAMS Marketing Advantage (TMA). They are enjoying working with their
TMA Marketing Manager and having professionally designed email promotions
sent to their clients on a regular schedule. Getting their name in front
of their clients on a consistent basis, agencies are finding they are
receiving more communication from their clients and further building their
relationship.
Agencies that are getting the best results, email open rates and click-
thru's to their websites, are agencies that really use their data in their
ClientBase for target marketing. They are not sending emails to all clients.
Instead, they are creating targeted email lists with queries using Travel
History and/or Res Cards, Marketing Codes, Special Dates, or Activities.
The differences between a mass email blast and a targeted email blast
are very exciting! We are seeing a 70% higher open rate for agencies that
use targeted email lists. One of the TMA subscribers sent 62 emails for
a Princess Alaska Cruise promotion. Their query included past cruisers
with a marketing code of interest in Alaska. Their open rate was 61%!
The agency had a booking for a couple for an Alaskan cruise within 2 days.
A great return on $20 marketing investment for the month!
There are lots of resources for agencies needing help with building marketing
codes or learning how to query for the right target in your database.
- WebEx classes
- Starting with the Basics - Using Marketing Codes (Designed for Agents)
- Using Reports to Manage, Market, & Understand Your Database (Designed
for Marketing Manager)
- Dailly ClientBase Q&A
- Recorded Webex
- Your TMA Marketing Manager
- TRAMS support Desk
It is time to put your data to work for you and reap the benefits of
marketing to the right targets. You will be amazed by the results!
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