TMA would like to welcome Silversea as our newest TMA supplier partner. Log into the TMA web site to see the beautiful email templates provided to you and select Silversea as a preferred supplier. Silversea offers the intimate ambiance preferred by discerning travelers and found only aboard the luxurious ships of Silversea. You’ll find more information about Silversea including virtual voyages at www.silversea.com.
In September, TRAMS Marketing Advantage (TMA) started working closely with Jurni, another Sabre company. Jurni has been providing award-winning direct mail marketing for agencies, while TMA has focused on email marketing. Moving into 2008 we see great benefits to combining these programs to provide you with the best multimedia marketing for travel agencies.
It is with great excitement that we build an even better TMA – TRAMS Marketing Alliance. In addition to the great emails templates from our supplier partners you will also see the following great marketing opportunities in 2008:
Journeys Monthly “Ezine” (Electronic
Magazine) - Featuring articles, facts, and travel trips
about new destinations each month.
Themed Campaigns – Professionally designed
direct mail and email marketing pieces built with emotional
hooks to appeal to your customers' interests.
Single Supplier Pieces – Exclusive Suppliers
mailings.
Cruise and Vacations Lifestyles Magazine
– Published 3 times a year.
How do you get the most out of TRAMS Marketing Alliance?
As always, we are committed to helping you get the most out
of your marketing dollars through helping get the right promotion
to the right client. This customer-centric marketing strategy
means your lists/profiles need to store as much information
as possible on the client you want to market to. Our Marketing
Managers will continue working with you to help you build
and segment your data. As mentioned in the last newsletter
the agencies that are seeing the greatest return are those
agencies that they are creating targeted mailing lists with
queries using Travel History and/or Res Cards, Marketing Codes,
Special Dates, or Activities.
As we move closer to 2008, you will hear us talk more about selecting primary supplier partners. This helps you align yourself with the brands that support your agency’s strategic plan. You and the supplier partner commit to growing business together.
You will soon see a new logo and an updated web site. We are
working hard with existing TMA suppliers and new suppliers
for commitments for 2008. We know you will love the benefits
of merging the best of our organizations and we look forward
to helping you market and grow your business even more! |
