We are extremely pleased to announce the newest member of the TRAMS, Inc. team, Bruce Rosenberg.

Bruce started in early July in the capacity of TRAMS Vice President, and President of TMA (Travel Marketing Associates), a TRAMS division. Bruce brings senior level executive experience to his new positions. He formerly served at Hilton Hotels as Senior Vice President of Distribution/eBusiness, at Hotels.com/Expedia as Vice President of Product Development, and at Hospitality Marketing Concepts as Executive Vice President of Marketing.

TMA provides direct marketing services, e-mail and direct mail services to travel agencies, consortia and for suppliers. TMA has sophisticated software and a professional services group that allows all parties to work together to develop marketing campaigns that are directed at consumers through travel agents, as well as completely track results.

TMA enables travel agencies need to combine Customer Relationship Management CRM), i.e. personal knowledge of a customer's buying habits, with regular promotional communications to drive business. The combination of CRM and sending regular communication insure that travel agencies stay in "top of mind awareness" with customers throughout the buying process.

TMA is being integrated into the TRAMS suite of agency productivity tools. Providing direct marketing support via TMA plus making sure information is shared with ClientBase and TRAMS Back Office. The objective is to increase productivity and provide the data that allows travel agents to provide excellent service to customers.

Bruce's goal is to grow the TMA business. We are currently expanding the number of supplier relationships and consortia partnerships while growing the number of agencies participating in the program.

On a personal note, Bruce and his wife Michelle have been married for almost 10 years. They have two rabble rousing boys ages 5 and 7 that are always getting into some kind of mischief. Bruce and the family live in Oak Park in Southern California and looks forward to the maturing of the TMA services we offer.

TRAMS Inc. welcomes Bruce.