Exciting Developments at TMA

We have exciting news to share with you. TMA is now fully integrated with TRAMS Inc. By focusing resources on TMA, TRAMS is extending its leadership position in travel agency CRM (ClientBase) and back office software to the field of direct marketing.

The reason behind this move is that TRAMS believes direct marketing, i.e. email and direct mail combined with CRM and/or back office software will help drive more business into your agency.

NEW LEADERSHIP: To put TMA on the fast track, Bruce Rosenberg has joined as TMA President and as Vice President of TRAMS Inc. Before joining TRAMS, Bruce was the former SVP of eBusiness/Distribution at Hilton Hotels and the VP of Product Development at Hotels.com. Bruce has experience in direct marketing, loyalty and membership programs.

NEW BRANDING: TMA’s new name is “TRAMS Marketing Advantage."

PROGRAM EXPANSION: TMA now has dedicated sales and marketing support staff. The role of these team members is to make sure you are successfully using TMA’s direct marketing services to increase your business. Our team members are:

Bruce Rosenberg – President
Carrie Pobre – Director of Supplier Sales/Marketing
Lindsay Chomyn – Director of Operations
Kim Elder – Agency Sales Manager
John Frenaye – Agency Sales Manager
Teresa Giacalone – Agency Sales Manager
Marcie Karavakis – Agency Sales Manager
Stacey Buckner – Agency Sales Manager
Art Oxner – Agency Sales Manager
Jackie McMahon – Marketing Manager
Susan Marshall – Marketing Manager
Debra Hawley – Operations Manager
Katie Youngquist – Administration
Cristina Lim – Administration
Katie Qiu – Technical
Dan Palley – Technical

DATABASES CENTRAL: This is our latest technology available to travel agencies. Databases Central stores a copy of the agency’s database on a secured/ protected server at TRAMS. Then with your permission, TMA sends out supplier promotions from you to your client, querying your database for the correct target market.

Agents have told us that sending email can be time consuming and requires a certain level of technical expertise. With Databases Central, TMA provides the agency with an “extra pair of hands” that makes sending e-mails a very effective marketing tool.

PRICING: TMA’s pricing has changed to provide agencies with better value for consistent broadcasting. The charge to participate is now $21 a month. This change eliminates a series of one time charges the agency had to pay for set up and sending. However you can still receive TMA’s support at no charge.

INCENTIVE: The monthly fee is waived for all of 2005 and 2006, providing your agency sends out 2,000 or more e-mails per month.

FREE THROUGH DECEMBER 2005: As an additional incentive, TMA has waived all charges to your agency through December 2005. We want you to get you started on the program!

These exciting changes are based upon supplier support and agency adoption of these programs. We see many agencies wanting to or becoming active direct marketers to grow their business. With TMA’s support, your agency has the supplier promotions, technology and support to be successful.

Please feel free to contact Carrie Pobre or call 310-641-8726, Option 3 Ext. 243 or Bruce Rosenberg or call 310-641-8726, Option 3 Ext. 200 to share feedback about the “New TMA."

Thank you for your support.