TRAMS Summer Camp 2005 was a huge success with over 350 agents arriving in Phoenix in time for the Monsoon! That’s right, a real Monsoon, complete with rushing water and flashes of lightening. An exciting show for everyone …. but it didn’t dampen the spirits of the attendees, who were motivated to learn all they could about the new e-marketing and reporting tools discussed in over 30 breakout sessions on Thursday and Friday. This conference seems to have a cult following of agents who love the relaxed atmosphere and the jam-packed schedule of ClientBase, Back-Office, and TMA (e-mail marketing) seminars. They come for the intense training, but want to just hang out at the pool at night. A good combination!

The Live Connect Pavilion was busy on opening day as agents met with Live Connect Partners who have a booking engine that connects with ClientBase. They viewed hands-on demonstrations on how to pass data from ClientBase to them, book a reservation and import reservation details back into ClientBase. Some of these Partners are new to the program, so they were very amused when they generated squeals of excitement from some agents who were seeing the demonstrations for the first time.

We placed the study halls out in “the hall” this year … a novel idea …. And it worked! It was the most popular spot at Camp as agents received one-on-one assistance from our top ClientBase and Back Office technicians. Based on attendee comments, we will definitely repeat this format at TRAMS Technology & Marketing University in Las Vegas on April 18-20.
ARC was on hand again this year and provided attending agents with an opportunity to test for the Certified ARC Specialist (CAS) Certification. But the most popular session by far was the Friday afternoon session on “How To Get Your Agents To Close More Sales.” With the standing-room-only response, we will definitely repeat this class at TMU.

Our thanks to Las Vegas Convention & Visitors Authority for providing us with an exciting Ice Cream Social that created a unique Baskin-Robbins/Starbucks atmosphere complete with cappuccino bar -making it fun to walk from session to session. And everyone loves the Arizona Biltmore’s Camp Cocktail party on Thursday night. It is always amusing to watch the different reactions at the buffet line when someone opens the exotic silver serving dish to expose peanut butter and jelly sandwiches or hot dogs made to order ….. hey … it’s camp!! Although the chef did put his foot down and snuck in a few sushi dishes. Wonder what camp he attended?

Everyone had fun, learned something new, and enjoyed networking with 350 other TRAMS subscribers. See you on April 18-20, at the MGM Grand for TRAMS Technology & Marketing University – TMU!